Unified communications are increasingly used in the business world to provide better quality services, especially in companies with different locations or employees teleworking. Unified communications are therefore necessary today, as companies implement teleworking models or have different offices in different countries.

Below we will see what unified communications are and why these services are indispensable today.


What is unified communications?


Unified communications are those services or communication channels that are integrated to optimize a company’s business processes. Among these services we find channels such as voice, messaging, audio, videoconference and data services, all on the same platform. The integration of these services in the same platform allows a user to access the information easily and quickly. 

The communication channels we are talking about can be of two types, depending on how the messages are stored and transmitted. Firstly, there are the “store-and-forward” channels, where information does not travel in a totally direct way. An example of this type of channel is usually messaging services, such as e-mail.  

On the other hand, “immediate” type channels require a more instantaneous response, as the name suggests. A good example is telephone calls.

Unified communications can be particularly useful for businesses that need fast and effective communication, both externally and internally.  


Why use unified communications services?


If you have a business, you might be interested in knowing why it can be very beneficial for you to use unified communications, as its features can make your job easier.

To begin with, there is a real optimisation of communications, as there is more direct contact, both internally and externally. All employees can more easily access the information they have stored. This can be very useful with customer service, as you can quickly access all the information you have in your customers’ company, which is a productivity booster. 

As we mentioned earlier, a key feature of unified communications is the offshoring it facilitates. That is, you can access all this information at any time and from any facility or even outside the company.

Unified communications services, also, have a single provider for all your communications because they have all the channels integrated. What does this mean? It means that if any problem arises with your unified communications programme, you have to contact  only one supplier to solve the problem.   




Unified Communications and WebRTC


In the world of unified communications we find quite sophisticated applications and technologies that change the way we work. WebRTC technology, for example, is the revolutionary technology for unified communications services.

This technology allows all the communication channels mentioned above to be carried out over the Internet. Therefore, there is no longer a need for downloads or additional software installations. Everything is in the cloud, and access is possible through any browser. 

The WebRTC manages to raise the advantages of unified communications to another level, as it offers you direct, real-time communication that is more economical than with other applications. At Fonvirtual we use this technology to offer our internal and external communication solutions for companies.

The adoption of this technology translates into an evolution of communications; they will be increasingly sophisticated and effective, and may be in continuous growth. Workers will be able to use their time more productively and communicate with colleagues and clients more easily.


Examples of unified communications solutions


Some examples of unified communications are :


  • Virtual PBXs: These allow for the unification of voice, video and messaging communications. It is an excellent management and communication tool with different functionalities with which you can personalise your switchboard. Among the features offered by Fonvirtual PBXs, you can find :


      • Access to the status of your employees: within the internal communication interface, all employees have the possibility of controlling and changing the statuses offered by the platform (such as: available, not available, absent…), which makes internal communication easier. 
      • Messaging or internal chat: in the interface you have an internal chat that connects the employees of your company. They can create groups and interact without the need for a third-party Internet messaging service. 
      • Virtual fax services: you can count on a digital solution that allows you to send and receive faxes in your emails without limits and completely free. Faxes are converted to PDF and sent via email. 


  • CRM: in addition to being able to integrate with the PBXs, they allow you to unify all communication about your customers in the same tool. With this integration, employees can share the interactions they have had with customers and all the information about them, and thus store everything on the same platform. All employees have access to it and can therefore attend to any external call without having previously attended to the same customer. 


These are the basic solutions that you can easily count on if you choose to use unified communications, although, depending on the company that equips you, you can count on more integrations and solutions for internal and external communication. You can discover the solutions offered by Fonvirtual here.